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Saturday, 22 November 2008

Green labels and claims

Green labels and claims about greener products can help consumers spot products which are less harmful to the environment. However, it’s not always obvious what green labels and claims mean. These pages explain the meaning of some of the logos and labels commonly found on products available in the UK.

Labelling schemes

Each of the labels shown here has an environmental or sustainability focus. This could be protection of natural resources or habitats, or minimisation of energy consumption in manufacture or use. Some labels here focus mainly on agricultural or ethical aspects.  There are many schemes, and not all are covered here, but on the pages in this section you will find examples of the main types of schemes.

Green claims

Apart from organised labelling schemes, manufacturers and retailers can make their own green claims. Some of these give useful information on how the product is made, or the best way to use or dispose of it.

But sometimes claims are vague or don’t give a proper explanation. For example, phrases like “environmentally friendly” and “kind to nature” are meaningless. Symbols of globes, trees and flowers also mean nothing unless they come with a clear explanation of what is being done to help the environment.

The government has published a Green Claims Code and other guidance to help businesses improve the standard of environmental claims. 

Shopper’s guide to green labels

The information found on these pages can be downloaded in a pdf format.

Or you can get a pocket-sized printed version from this address (you need to quote PB11502):

Defra publications, Admail 6000, London SW1A 2XX
Telephone: 08459 556000
Email: defra@cambertown.com

Additional links

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